Boston Roots
96pt. is led by Boston-based founding principal Michele Phelan, who has spent 25+ years in the field of communication design. As a professional who has led teams for design studios in the region, Michele continues to bring a passion for problem solving with an eye toward aesthetic solutions to each new challenge.

Experience and Leadership
Michele is a former board member of SEGD (Society for Experiential Graphic Design) and SEGD Boston Chapter Chair. She pioneered a course in experiential graphic design at Massachusetts College of Art and Design, where she brought colleagues together to teach wayfinding, branding, map and sign design to students studying architecture and graphic design.

Innovation that’s Practical
Michele leads inventive design and support staff for each project, ensuring our services fit the puzzles we tackle alongside our Clients. From hospital and college campuses to workplace branding and residential tower interiors, 96pt. brings a fresh perspective, innovative ideas and practical solutions.

Getting the Job Done
96pt. teams are sensitive to the complexities of bringing a project from concept to completion. And with years of experience managing budgets, project schedules, building codes, sustainability goals, ADA and accessibility requirements – we always strive to exceed our Clients’ expectations – while keeping their priorities top of mind.